E-marketing can help you win more customers but how do you get best results? Identify your goals and then pick the most appropriate tactics. For example:
1. Demonstrate your expertise – a more traditional target audience might like to read an e-newsletter, online press releases or online articles whilst Twitter, Linked In or Facebook can also keep your market up to date with your (relevant) insights.
2. Stimulate sales – e-mails to existing customers let them know about special offers, while Google Local, pay per click advertising and Froogle reach new customers. Some also advertise on third party sites or use affiliates to drive sales.
3. Develop relationships – use blogs, social networking and your own site to communicate pertinent information which your audience can read and share. Then disseminate your messages via email, RSS, blog directories and your own social networks.
4. Expand your contacts network – join social and business networking sites and participate (courteously) in discussions. Include your business (and website) in industry directories and local area directories.
5. Encourage warm leads to your business – search engine optimisation and online advertising are very effective at delivering new leads. Your website then needs to convert potential customers into sales or enquiries. If your site gets visitors but few enquiries or sales, review the content and use website statistics to spot the blockages.
Learn How To and make good use of your online marketing efforts.
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